Privacy Policy

1.Privacy Policy

1.1 Access to the Advantage Plus Programme and use of the Services offered on the Advantage Plus Programme by Parasol Loyalty Card Services LLC is subject to this Privacy Policy. By accessing the Advantage Plus Programme and by continuing to use the Services offered, you are deemed to have accepted this Privacy Policy, and in particular, you are deemed to have consented to.

We reserve the right to amend this Privacy Policy from time to time. If you disagree with any part of this Privacy Policy, you must immediately discontinue your access to the Advantage Plus Program and your use of the Services.

1.2 As part of the normal operation of our Services, we collect and use information collected about you. Accordingly, we have developed this Privacy Policy in order for you to understand how we collect, use, disclose and make use of your personal information when you use the Services on the Advantage Plus Programme:

(a) Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

(b) We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.

(c) We will only retain personal information as long as necessary for the fulfilment of those purposes.

(d) We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

(e) Personal information should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

(f) We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.


2.1. Enable push notification with acceptance of this Privacy policy to keep up to date with the latest hot offers. Push notification can be disabled at any time through your profile settings feature.

2.2. To request information on your customer profile and data collected about you, please email stating your membership login as a reference.

2.3 Minimum information required to keep your profile live: first name, last name, date of birth, email, phone number, photo, current location. Optional information: gender, religion, nationality, employer, job role.

2.3. Data deletion. Your data will not be automatically deleted from our system upon cancellation of your membership. To request the deletion of a data profile, a request needs to be sent and confirmed from the registered email in the loyalty platform. Deletion of data from Parasol Loyalty Card Services LLC platform will take up to 30 calendar days from acknowledgement.

If you have any questions regarding these Terms & Conditions, please contact us at